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Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens

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MSRP: $2,198.00
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The Sony a7 III packs just about everything you could ever need to capture gorgeous photos and videos. And it's less than half the size of any DSLR that comes anywhere close to matching its performance. A new 24.2-megapixel back-illuminated full-frame sensor combines with an updated processing engine for excellent resolution and speedy operation.

Keep up with moving subjects

The a7 III's responsive Fast Hybrid autofocus system gives you clear action shots with powerful tracking that keeps moving subjects in sharp focus throughout the frame. The a7 III can capture clear, crisp action sequences at up to 10 frames per second with full autofocus and auto exposure tracking.

Create stunning 4K movies

The a7 III has advanced features for recording richly detailed movies in 4K or Full HD resolution. The camera's Picture Profile system includes S-Log 2 and S-Log 3 gamma curves for shooting wide dynamic range scenes. HLG (Hybrid Log Gamma) recording allows for direct playback on compatible 4K/HDR displays without the need for post-processing.

A clean HDMI output sends uncompressed movie data to an external recorder or monitor. You can keep recording internally to the camera even when using this function.

Keep it steady

The a7 III's built-in five-axis image stabilization system helps you take tack-sharp photos and shake-free videos. This powerful system compensates for camera shake from five directions, giving you freedom to shoot handheld, zoom in on distant subjects, and capture sharp images in low light.

A great lens to take anywhere

The included 28-70mm zoom lens is an ideal everyday lens. It's compact and light enough to go with you anywhere, and its versatile focal length covers a wide range of uses. Capture sprawling landscapes at the wide end, and beautiful portraits at the long end. It's great for street photography and everyday snapshots too. Built-in image stabilization keeps your photos sharp and your videos steady.


Product Highlights:

  • 24.2-megapixel full-frame Exmor R™ CMOS sensor
  • new-generation BIONZ X image processor for high-resolution, low-noise photos and fast autofocus performance
  • includes 28-70mm f/3.5-5.6 FE OSS zoom lens
  • compatible with Sony full-frame FE lenses and Sony E-mount lenses (in crop mode)
    • Sony LA-EA3 and LA-EA4 adaptors allow you to use Sony A-mount lenses
  • Wi-Fi lets you transfer photos and video to smartphones and tablets for easy image sharing
    • Location Information Link via Bluetooth allows the camera to record location information through the free PlayMemories Mobile app
    • NFC touch pairing with compatible Android™ devices
  • high-resolution 2.36-million-dot XGA OLED Tru-Finder™ electronic viewfinder for easy eye-level composition
  • sturdy camera body fortified with magnesium alloy (internal frame and top and front covers)
  • multi-interface shoe expands camera's compatibility with external flash and video accessories
  • 3" 922K-dot LCD touchscreen tilts upward 107 degrees and downward 41 degrees for easy framing of self-portraits and composition from odd angles
  • 4K Ultra HD video recording
    • supports HDR movie production with S-Log3 and S-Log2 gamma curves
  • uncompressed, clean HDMI output supports 4K and full HD
  • Anti-Dust system keeps image sensor clean for spotless photos
  • enhanced Fast Hybrid AF system for fast, precise autofocus
    • 693 phase-detection AF points cover 93% of the frame; 425 contrast AF points
    • Eye AF control for accurate eye detection; now supported in AF-C mode
  • 5-axis in-body image stabilization helps keep photos and videos blur- and shake-free
  • anti-flicker shooting for more consistent results with indoor sports photography
  • includes rechargeable
  • weight (with battery): 22.9 oz.
LCD Screen Size 3"
Adjustable-angle LCD Yes
Wi-Fi Built-in
Touchscreen Yes
Waterproof No
GPS-enabled No
Lens 35mm Equivalent 28-70mm FF; 42-105mm APS-C
Optical Zoom 2.5x
Digital Zoom N/A
Filter Diameter 55mm
Manual Focusing Yes
Manual Exposure Yes
Built-in Flash No
HDMI Output Micro
Internal Memory None
Memory Media Memory Stick PRO Duo + PRO-HG Duo
Sensor Size Full-frame
Megapixels 24.2
Image Stabilization Sensor Shift
Highest Resolution 6000 x 4000
4K Video Yes
Video Resolution 3840 x 2160
Width (inches) 5
Height (inches) 3-13/16
Depth (inches) 2-15/16
Weight With Battery (ounces) 22.9                                                                                             

• Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens
• NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
• AC Adapter
• Micro-USB Cable
• ALC-B1EM Body Cap for E-Mount Cameras
• Accessory Shoe Cap
• Eyepiece Cap
• Shoulder Strap
• Brand New Factory Fresh Import Model