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About Us

Willoughby's® is proud to be NYC's oldest photographic emporium serving consumers through three centuries!  When famed lensman Charles Willoughby opened his camera shop in 1898, he probably never imagined it would carry the high-tech gizmos it does today.  Over 110 years later Willoughby's still sells a large selection of cameras and photo equipment for every budget and skill level - from simple point and shoot models to high-end single-lens reflex cameras.  Willoughby's also stocks a wide selection of camcorders for both the pro and consumer market and has a full selection of binoculars.  Willoughby's is an authorized dealer for many top brands including; Nikon. Sony, Canon, Olympus, Sanyo, Panasonic, Leica, Swarovski, Pentax Sigma and more!

Willoughby's endeavors to ship out every order within one business day and to make your order a hassle free experience from beginning to end.

When in NYC visit our retail showroom located at 298 Fifth Avenue on the corner of 31st Street - two blocks south of the Empire State Building.  Novices and professional photographers alike appreciate the knowledgeable salespeople and personalized service, hallmarks of New York City's oldest camera store.  It's nice to know some things never change!